Executive Team

blutip executive team

david kelly, ceo

David has over 30 years’ experience as a general manager and sales executive for Fortune 500 companies such as Dell, Canon, and ADP. David builds high-performance teams and strong relationships throughout customer organizations. He has a BA in Marketing/Finance from Western University.

Known For: Hiring and developing talented people. Then taking long lunches.


Shannon Brander, Director HR and Corporate Services

Shannon has been a human resources leader at entrepreneurial organizations for 20 years. She is a Certified Human Resources Leader whose experience also spans board relations, public company filings, and regulatory issues.

Known For: Being authentic, positive, and passionate about creating the best experience for the Blutip team. That, and mad baking skills.


fred florence, cfo

Fred began his career at accounting firm Coopers & Lybrand, rising to partner. Since then, he has managed finance teams for public and private companies, often leading restructuring efforts for profitable growth. Fred has a BCom in Economics, Statistics, and Accounting from the University of Toronto.

Known For: Keeping us all laughing.


rick frise, vp global client solutions

Rick has led sales and business development teams to double-digit annual growth for power generation and heavy equipment leaders such as Aggreko, Caterpillar, and MTU. He is laser-focused on customer-centric solutions and delivering what is promised. Rick has a Bachelor of Engineering from Queen’s University.

Known For: Always asking "why?" That, and being the most engineering-oriented sales leader we know.


andrew lindsay, vp engineering & technology development

Andrew has been with Blutip for over 13 years. He has spent his entire career designing, prototyping, and manufacturing fuel management control systems for mining and power generation customers. Andrew has degrees from both Sheridan and George Brown College, both in Mechanical Engineering Technology.

Known For: Being the most sales-y VP of Engineering we know. Has long discussions with Rick about engineering, at which point the rest of us go out for coffee.